Shaping the Next Wave of Cannabis Innovation with Ruben Seyde & Eddy Twal from Delivered Inc

Shaping the Next Wave of Cannabis Innovation with Ruben Seyde & Eddy Twal from Delivered Inc

Eric & Isaac sit down with Ruben Seyde & Eddy Twal from Delivered Inc to cover the essential knowledge every cannabis professional needs to stay ahead in this rapidly evolving field. 

This video offers an in-depth look at the latest research, cultivation techniques, and market trends driving the cannabis industry forward. From sustainable growing practices to breakthroughs in cannabinoid science.

The guys explore the challenges, opportunities, and innovations that are defining the next generation of cannabis excellence through Delivered Inc eyes.

Key Takeaways:

  1. Advancements in Cultivation Technology
  2. Breakthroughs in Cannabinoid ResearchMarket 
  3. Trends and Consumer Insights

In the dynamic landscape of the cannabis industry, staying abreast of the latest trends and scientific breakthroughs is paramount for success. This insightful video serves as an indispensable guide for cultivators, researchers, entrepreneurs, and investors alike. Delivered Inc takes center stage, offering invaluable insights and expertise that empower viewers to navigate the complexities of the cannabis market with confidence and precision.

Embark on a journey with us as we delve into the frontier of cannabis innovation. From pioneering cultivation techniques to groundbreaking research, Delivered Inc showcases the endless possibilities that await. With a focus on quality, sustainability, and innovation, Delivered Inc sets the standard for excellence in the industry.

Join us as we uncover the potential that lies ahead in this ever-evolving landscape. Whether you’re looking to expand your knowledge or make strategic investments, this video is an essential resource. Stay ahead of the curve with Delivered Inc and unlock the limitless opportunities in the world of cannabis.

 

00:01 Eric

<silence> This is the Roots to Risk Podcast hosted by Eric Schneider, alongside Isaac Bock. Roots To Risk brings you insights, the latest stories, and long form discussions about the cannabis industry. You’ll hear interviews with industry leaders and their perspective on current and future trends, how they’ve built success and what challenges they have faced. Our goal is to facilitate candid conversations and provide informative content for the cannabis community at large. Let’s go. Hey, Isaac. What’s going on, man?

 

00:30 Eric

How we doing today? Doing

 

00:31 Isaac

Good, babe. How are you doing today?

 

00:34 Eric

I’m good. I’m good. Feeling recharged after, after a long weekend. Feeling good. Excited to get back into it and get another, uh, roots to Risk podcast.

 

00:44 Isaac

Absolutely. What do we have on deck today?

 

00:46 Eric

We have Ruben and Eddie, uh, two of the co-founders of delivered and delivered as a cannabis home delivery service that connects cannabis consumers with their favorite products, all from the comfort of their home. Um, and I know Isaac, we’ve seen, uh, you know, obviously a lot of our clients, uh, do delivery specifically. I think what they have is, uh, a unique model being an actual licensed dispensary, but not actually having a storefront and having it be delivery only. Um, you know, especially in the legacy market, you know, delivery is a, is a huge way that people are able to get access to cannabis, and I think it’s just gonna continue to, um, grow more and more in each individual market, um, as people get more educated and normalize.

 

01:34 Eric

I do think that, you know, for newer consumers, it is good to be able to go into a dispensary and speak with a bud tender our recommendations, but at the end of the day, we’re, we’re starting to see more and more even in other industries, right? Um, at home delivery is, is gonna be a main part of e-commerce and, and just, uh, retail in general. So I think it’s, it’s very unique what they’re doing and excited to learn more about their specific operations.

 

02:04 Isaac

Yeah, absolutely. I mean, we gave Token the interview with, um, um, and their business model, which is pretty cool. Um, but yeah, to your point, delivery’s not going anywhere and, uh, you know, as the generation younger than us becomes of a age where they can buy cannabis products, they, they don’t traditionally like interacting with people face-to-face. So I think delivery will be thing. I’m the same way a lot of times, so I’m not throwing shade by any means, but it’s definitely something that’s could be more prevalent.

 

02:32 Eric

That’s why you moved to Denver all the way from New York. ’cause you didn’t wanna

 

02:35 Isaac

Yeah. Now I’ll have to see you in person. I can, I can screen your calls a little easier. <laugh>.

 

02:40 Eric

Alright, well let’s bring in Reuben and Eddie and, uh, learn a little bit more about what they have going on. Excited for this one. Well, Eddie and Ruben, nice to have you guys. Appreciate you joining Isaac and I on the Roots to Risk podcast today.

 

02:54 Ruben

Absolutely. Happy to be here. Yeah, thank you Eric and Isaac for taking the time to talk with us. We’re really excited to share a story a bit and, and hopefully engage your audience.

 

03:04 Eric

Yeah, absolutely. So, so let’s dive into it. What, what is, uh, you know, delivered and, uh, for those that don’t know, um, would just love to hear your backstory, you know, how you got into the cannabis space and, um, you know, what the, what the next 12 months look like.

 

03:21 Eddy

For sure. Ruben, I, I’ll let you kick off since you’re, you have the, the firmest roots

 

03:26 Ruben

In this. Yeah, yeah, definitely. So, delivered at our core, we are our last miles, uh, last mile solution company in the cannabis space. We connect cannabis consumers with their favorite cannabis products. Um, so essentially we’re, we’re a dispensary that only offers home delivery. That’s a bit of a unique model, both here in Massachusetts and even across the country, just because home delivery in this particular industry hasn’t really been around that long. So we’re really at, at, at the forefront of this sub-sector of, of the industry, which is really exciting.

 

04:00 Ruben

Um, and, and we’re really grateful to be here. So for me, uh, this journey began about four years ago. I was working as a paralegal. I was, you know, just doing my thing, typical victim story, where I was unhappy with my life and, and just blaming everyone and everything. Um, and never really taken the time to, to be accountable and look inward and see what I could be doing better.

 

04:23 Ruben

Um, and, and, you know, something clicked about four years ago and, and I started realizing that if I want to really get to where to to reach my dreams, I have to take off as victim hat and I have to be more intentional with my life and more focused and more driven. Um, so when I made that switch, uh, I, I happened to, to join this program that the Cannabis Control Commission here in Massachusetts launched. It was called, or it’s called the Social Equity Program. And in theory, it’s supposed to, the program is supposed to give people that were impacted by the war on drugs, somewhat of a level footing with people that have millions of dollars and can get into the legal industry without an issue.

 

05:05 Ruben

Um, so, so I joined this little, uh, it, it’s almost like an incubator program, almost like a, like a mentoring program, just a combination of all of that.

 

05:16 Ruben

I, I joined that, I got accepted, thankfully, and that’s really where things kicked off for me. Uh, I, I really wore the in intentional hat proudly. So when I showed up to the first seminar, I was really intentional about what I was doing. I went to the very front of the room, I started shaking everyone’s hands, putting myself out there, really trying to make connections and make the most of this opportunity. And right there is where I met this guy who, who really, for me, I consider him a mentor and, and a really like a savior almost, because he showed me that you can be a felon, you can have issues in your life, but still get ahead and, and still reach the, the goals that you want to reach.

 

05:59 Ruben

And he, he, despite all of his baggage, he was already operating a cultivation facility out in Oklahoma, and he was doing really well with that.

 

06:08 Ruben

Plus he was running a contractor business over here in Massachusetts. So he really showed me what’s possible and, and what you can do when you put your head down and, and try to try to reach something. So, uh, I, I first tried to launch a cultivation facility. Uh, we had 55 score, 55 acres tied down, but then Covid came around, our investors pulled out, we lost that opportunity and we ended up pivoting. And that’s where Delivered was born out of, uh, out of that pivot of, you know, trying to leverage the opportunities that I had, the, the knowledge that I had and, and also trying to leverage this new industry that was really thriving.

 

06:48 Ruben

And, and a little bit of just one thing that I wanted to point out here too is that, um, don’t get me wrong, I wasn’t just after the, the green brush. I’ve been a cannabis consumer since I was 13 years old. So this was really just, uh, uh, the opportunity that combined both of my passions for, for business and, and trying to do something there plus my love for cannabis. And, and that’s really where, where Labor was born from.

 

07:14 Eric

That’s awesome. Um, and, and I guess why, you know, delivery was that, you know, you mentioned your pivot from cultivation to delivery. Was there a specific need that you saw or just expertise that you had in house? Yeah,

 

07:28 Ruben

So a little bit of, of everything, right? When, when I was pivoting from cultivation, Massachusetts was at the brisk of, or at the brink of releasing the, the delivery licenses. There was no competition at the time. It was a brand new entity. And, and because of that, you know, I, I saw the opportunity, I saw the trend that trend across every other industry. Consumers love online shopping. They love the convenience of getting things delivered through their home. So when, when I saw the opportunity of delivery becoming a thing here in Massachusetts, combined with my new newfound free time, because the other project kind of, you know, shit, the Bed <laugh>.

 

08:09 Ruben

Um, so with, with that combined, uh, I, and, and then the other kind of like pillar here was that drizzly, the alcohol Home delivery company, they were also pivoting into cannabis through a company called Lantern. And this lantern company, they launched an incubator program for people looking to get into home delivery in cannabis. And I, I applied for that, for that incubator program. And, and when I got into that, that kind of sealed the fate that delivery was gonna be the, the route to take.

 

08:43 Isaac

Very cool. Yeah. For, so for you guys, how’s the, uh, conversations been going with the dispensaries? I’m guessing you’re partnering with, um, because it sounds like you’re going the asset light delivery model where you guys don’t own any of the tangible assets, you’re just delivering the, the products themselves. Correct?

 

08:59 Eddy

Correct. Yeah, the conversations are going well. I mean, you know, initially before we launched, I used to tell Ruben that we felt like the bell of the ball, right? Everybody wanted a slice of us. And, um, you know, with us, since we’re such a small company, having real meaningful strategic partnerships, um, is what’s gonna keep us alive. So we wanted to kind of test the waters and see how much, not only, um, quality product, but resources these companies are able to provide for us. And, um, so far we’ve had a lot of good reception.

 

09:32 Eddy

Um, you know, others as you know, in business Promise a whole lot, but when it comes to delivery, it, it slows down. But for the most part, um, you know, they’re really excited about delivery, right? They’re, they’re looking to give those, those customers that can go to their stores and option to buy their products. So for the most part, it’s been very, very successful.

 

09:53 Ruben

And, and, uh, Isaac, something, just to clarify a little bit, while we are taking more of an a, a lighter asset approach, we are a dispensary at the end of the day. So we do have our, our own warehouse stock, uh, stocked up with inventory and whatnot. Um, so something that I, that I do wanna point out too is that some dispensaries haven’t been as receptive just because we really are direct competition to them. And, and they don’t take that too lightly. They, in fact, a lot of these dispensaries tried to sue the, you know, cannabis control commission of Massachusetts to prevent delivery licenses from even being a thing.

 

10:33 Ruben

That’s how, that’s how scared some of these people were. Um, and, and now that we’re kind of here, Eddie is right, a lot of them are kind of backtracking and, and, and, you know, trying to put some lipstick on and trying to impress us when <laugh> Yeah. Like when, literally three years ago, they were suing the state trying to prevent us from being around. So they, it, it, it’s a bit comical watch in this rollout if, if you will.

 

10:58 Isaac

Got it. Yeah. I, I guess that’s a, that’s a really interesting business model. Then you’re storefront without the actual storefront, it’s all delivery market facing rather than a brick and mortar. So that, that’s cool.

 

11:08 Ruben

Yeah. Yeah.

 

11:10 Eric

And how many, how many drivers do you currently have on the platform? And, you know, what, what do growth plans look like, uh, for you guys over the next 12 months?

 

11:20 Ruben

How do you wanna take this one?

 

11:22 Eddy

Yeah. Right now, um, you know, we’re, we’re a very lean team. Uh, our current model, our current drivers are all the founders, right? Everyone that’s founded the company are current driving now. And, and our, our goal to scale is having a, a few more vehicles, uh, you know, and have at least, you know, five drivers, uh, in rotation. Um, right now our general radius is about 10 miles. Um, we eventually want to target, you know, different areas, especially the Boston area where there’s more densely pop populated.

 

11:57 Eddy

Um, you know, we can get our average cart size a bit higher. Um, but our strategic growth in the next 12 months is hiring more individuals that, that not only want to break into the cannabis space, but also want to learn different assets and different ways to navigate. Um, and then from there, just implementing, uh, another strategy to kind of get our reach, right? Because right now we’re limited to, you know, our county, Worcester County itself. Um, and then hopefully down the line we’ll be able to expand our radius and reach more folks throughout the state.

 

12:33 Eric

Got it. And, and for your, for the hiring for Massachusetts, I know, uh, states have different rules and regulations around the drivers themselves. Like, are you gonna be, um, are they gonna be w twos 10 90 nines, or are they gonna be using their own personal vehicles for company use? Or are you gonna be looking to purchase vehicles that are owned by the company? Um, you know, what does that look like?

 

13:01 Eddy

Yeah, for sure. At the moment, uh, our vehicles are all, uh, owned by our, our company itself. Um, we plan on continuing that, uh, you know, we want to hire direct employees that want to grow within the industry, right? Maybe they’ll start off with as an entry level, and if they want to, you know, learn a little bit more about inventory in intake, or if they wanna really learn a little bit more about purchasing, we want to really groom those folks that actually have a clear and concise growth pot, both growth plan because, um, you know, just like a lot of other industries, um, when folks first come into it, they, they have a, a, a specific expectations of it.

 

13:40 Eddy

And then we want to just make sure that the, whoever we continue to hire can wear a little bit more of that diverse hat, you know, a jack of all trades, and then really focus on what, what they feel that their skillset can be honed. Um, but those, um, direct employees would most likely be 10 99, right, Ruben?

 

14:02 Ruben

Yeah. Um, so drivers will for the most part actually be, um, the W2 employees just because, uh, it, it’s gonna be a bit cleaner on the regulation side of things. Everyone has to be background checked and, and registered with the state as a, as a registered agent. So there are like, the strict, the regulations are a bit strict, like the cars also, they have to be registered under the company name. Um, and, and these are little things that, little nuances that both make the business a little bit more challenging to operate compared to some other industries.

 

14:35 Ruben

Um, but, but hopefully this will also help us have a, a bit of a competitive advantage and, and be able to really solidify your roots in the industry before too many other operators get in here.

 

14:49 Isaac

No, for sure. Um, no, that’s really interesting. I guess, you know, from, from your guys’ perspective, what are you thinking, um, the Massachusetts going market’s gonna look like over the next 12 to 18 months? Are there things you guys are excited about that, that are happening up there? Things that are, they’re concerning? What, what do you guys think the, the market’s gonna look like over the next year

 

15:07 Eddy

Or so? Well, Eric and I, Isaac, one thing we’re, we’re praying for is, is what are the regulations to, to change? And that specific, well, a few of them, but one of them specifically is the two driver rule, right? Um, on an operational standpoint and financial standpoint, that puts a real burden on us as a startup having two full-time employees in the vehicle, when in all reality, not only on the precaution and the safety side, we’ve taken all the necessary steps to cover ourselves.

 

15:38 Eddy

So having that one last person in the vehicle will actually allow us to scale. Um, we’re hoping that, you know, those regulations, uh, will change, uh, hopefully by the end of the year, if not the beginning of next year, uh, to really drive a difference and allow us to kind of expand, uh, so to speak. Um,

 

15:57 Ruben

Yeah, and, and something else exciting in, in the market for consumers at least, is that it’s really becoming more and more of a buyer’s market. So there’s such a surplus of flour and, and of, of different product out there that retailers really have no choice but, um, to, to bargain and get really good terms from the wholesalers, and then turn around and give those discounts to consumers. So some, some sectors of the market are taking a bit longer to, to see that, that, uh, that discount for the consumer like, uh, border towns with, with New Hampshire, because people still drive a lot from New Hampshire down here to buy their weed.

 

16:35 Ruben

Um, so they’re still able to leverage or, or get the, the higher price points, but more where we’re located, consumers really are able to demand what, what it is that they want and, and they want good product at cheap prices. And, and that’s becoming more and more of a thing. And, and I mean, I’m just really excited to, as, as a, you know, avid cannabis consumer, I’m just excited to be able to, um, provide consumers with what it is that they’re actually looking for in, in this industry.

 

17:08 Eddy

And then just to add to

 

17:09 Eric

That, and how do you guys, how do you guys access your consumers, right? Because I feel like, you know, one of the benefits of having a brick and mortar dispensary is that it’s brick and mortar, right? You know, you drive by it, there’s signage, um, it allows people to, to enter that you may not have been targeting from a marketing perspective. Like how do you guys reach your consumers and, um, and make sure that you’re having, you know, enough flow on the platform to scale? Yeah, the

 

17:37 Eddy

Organization. That’s a great question. And, and that’s honestly one of our biggest challenges, right? Um, just the marketing aspect currently, we, we use, you know, SEO we’re on different platforms like we, uh, Weedmaps and Leafly. Um, we’re also relying a lot on that strategic partnerships, right? Where, um, although we don’t have a physical storefront to, to do popups, we might request for our partner to host a popup and, and have the incoming traffic in there, uh, you know, be directed on that side.

 

18:09 Eddy

Not only that, but it’s been, uh, boots to the ground, physical gorilla marketing for us, right? Um, word of mouth is, is still pride predominantly very, very effective, and especially because we’re so hyper, hyper regional, uh, yeah, that’s honestly the best way for us. Um, we’re also experimenting with a little bit more of, uh, pragmatic ads, um, looking to kind of target the consumers that actually not only spend, uh, a good amount on can cannabis, but are, are frequently looking for different products and, uh, resources within the, the cannabis space.

 

18:46 Eddy

But by far, Eric and, and Isaac, uh, that’s our biggest challenge.

 

18:50 Ruben

Yeah. And Eric, to, to, to your point, the fact that we don’t have that storefront, that alone, it is a huge blow for us. Like that is literally free advertising that dispensaries get the benefit from, whereas we just don’t have that ability to, to do that. And, and then, uh, also the, the interaction with the consumer, it, it really, because we’re not able to interact with ’em before as much as we would at, at a dispensary, that really impacts us. And, and because of that, we’re, like Eddie said, we’re really trying to focus on meeting the consumer where we’re, they are already going to.

 

19:27 Ruben

So cannabis consumers are already shopping on weed maps. We know that they’re going to cannabis consumer events. We know that they like to, you know, get takeout, um, during the week. So we’re really trying to go to these, these spots where, where these people would most likely be and, and just try to build a, a relationship with ’em and, and build a, an actual, um, like communication with ’em.

 

19:49 Ruben

And, you know, one example of this is that Eddie, a couple weeks ago, he went down to a skateboarding event and he spent a whole day there just, you know, baking under the sun, but he was, you know, talking with skateboarders, showing them what delivered is. And we even had a skateboard that we, we like, um, one of our partners, they, uh, custom designed for us. So it was like a one of one skateboard that, that he took out there and raffled off to the community. And it’s things like that, that are really allowing us to become part of the culture and, and get, you know, ingrained with the community and, and that ultimately is what’s gonna help us scale.

 

20:28 Eddy

And then just to add to that, um, thanks Ruben. Um, we’re also partnering with local small businesses, right? We’re a small business as well, and especially after the pandemic, several of these businesses were impacted. Um, you know, the way we’re partnering with them is we’re taking their collateral, their materials and, and putting in within our, our baskets, so to speak. Um, eventually we’re gonna be implementing, uh, a subscription program where, you know, your subscribers get the benefit of getting discounts to these small local businesses, your barbershops, your hairdressers, your food locations, um, because not only will that drive us as a social equity company, but it will actually help us grow our community, uh, and really help those that were impacted after covid.

 

21:14 Eric

Yeah. I love the approach, right? I, I think to your point, right, you know, not having the retail front, it is challenging, but it, it causes you or it forces you to see, you know, how else can I meet my consumer? And, and what you guys are doing and going and meeting them where they are, I think is, is really gonna pay dividends down the road, especially you being hyper-focused, um, you know, in Worcester County, and then with the hope of expansion down the road, um, you know, a lot, a lot of exciting things on the horizon, it sounds like.

 

21:48 Eddy

Absolutely. And we’re, we, we wanna stay in the forefront of innovation as well, right? Since we don’t have the, the, I would say the luxury of having that human contact, that first we want to offer value to our customers, right? So one of the things that we’ve done is, uh, you know, we obviously, we can’t gift any cannabis related or cannabis products. However, we have, uh, you know, for first time, time customers, special flats, trays, things to make, uh, their experience better, and then for them to have a lasting rep, uh, impression and become repeat customers.

 

22:26 Eddy

What? And

 

22:27 Eric

One of the That’s awesome. Uh,

 

22:28 Eddy

Yeah. One of the other things that we’re in the works of is, uh, we’re working with, uh, a company, uh, to really develop, uh, kind of our value pitch, right? We, we mentioned a little bit more about that subscription program, um, and part of that subscription program is allowing customers to, um, select their favorite growers, uh, and order pre-order their cannabis from seed to cultivation and almost in a live livestream setting. Um, we’re still working out the kinks on that, but that’s something that is gonna offer, uh, value.

 

23:05 Eddy

It’s gonna make a, a big key differentiator with us in the state. So more to come in, in the works.

 

23:12 Eric

Very cool. It’s kind of like buying, uh, it’s like pre-ordering wine Exactly.

 

23:16 Eddy

From,

 

23:16 Eric

Uh, from the Pacific Vineyard.

 

23:18 Eddy

Exactly. It’s called, and as you guys know, now, more than ever, people want to know what they’re buying, right? They want to, yeah. Transparency is key with the, with these customers.

 

23:28 Eric

Absolutely. Um, but, but that, but those are all the questions that I had and, and I, I really appreciate all the context that you provided. Before we, we jump here, is there anything else that, uh, we should touch on, um, you know, that, that viewers should know about delivered? Yeah. That we didn’t catch up

 

23:44 Eddy

On? Well, I just kinda say for, for the both of you guys, um, you know, I, I come from an insurance background as I was mentioning to you guys earlier. Um, I think doing stuff like this is huge, right? It gives people like ourselves a voice. Not only that, but it, it also makes the industry that, especially on the insurance side, a little bit sexier, and it also drives customers to understand that, uh, there’s so much more when it comes to risk, uh, not only on the business side, but your personal side.

 

24:17 Eddy

Ruben and I like, had that conversation not too long ago. If you just kind of sit back and assess things, if you take a second or two earlier, you might avoid a whole mess of situations. And we’ve always, I think every one of us has been in the situation that we kinda jumped at a gun. So like, what you guys are doing are amazing. Keep doing what you’re doing. You guys are doing a fantastic job.

 

24:38 Isaac

We appreciate that. Didn’t think anyone would say insurance and sexy in the same

 

24:43 Eddy

<laugh>, only

 

24:45 Eric

Oxymorons. Um, that’s why oxymorons exist, right? Inherit? Well, no, I mean, like, at the end of the day, that’s, that’s really what we wanted to try to do, is just to provide a platform where, you know, leaders in the industry, new businesses, everybody that you know, is supporting the industry or directly producing cannabis. You know, we want to provide a platform where we can educate folks about the, the different operators and things that are going on and bring leaders in to get their take on, you know, what’s happening in the industry, right?

 

25:20 Eric

Um, you know, like you had mentioned, it’s, it’s always interesting for Isaac and I, you know, we’re, we’re licensed in 50 states, so we work with businesses all over the country, and it’s always interesting to hear like the hyper,

 

25:35 Eric

Um, the hyper-focused and nuances of each different market, right? Um, you know, for those that that don’t know the Massachusetts market, that’s a big, that’s a big hurdle as you mentioned, right? Having two drivers in at, at one time, and, and a lot of other markets don’t have that barrier. So I think it’s really important as well, just to provide the nuances of each individual insurance market. Um, and we actually created like a, it’s, it’s cool if you guys wanna check it out, like an interactive map, um, for cannabis operators, for each state and the different regulations and requirements because it does change so much.

 

26:16 Eric

Um, and, and it’s really important to, to be in tune with those because those directly impact your, your business and bottom line ultimately. So, absolutely. Um, but, but no, appreciate the kind words and we were super stoked to have you on here today and, and hopefully, you know, we, we get your message out there and get you a few additional customers and, and people know about delivered and, uh, just keep doing what you’re doing as well. I think at the end of the day, like boots on the ground is, is really what moves the needle and, and helps create the

 

26:46 Ruben

Brand, amen to that.

 

26:48 Eric

And so we, uh, we appreciate that also.

 

26:50 Ruben

Amen to that, Eric. And if you guys don’t mind, just quick part, um, closing thoughts on my end. Um, you know, like one thing that really makes delivered a bit unique in the industry besides the subscription program that we’re rolling out is that when you shop with us and you support us, you’re not just shopping or like supporting one local business. Everyone on our menu is locally owned and locally operated. We’re really making sure that we’re supporting the local community and, and helping everyone grow together as opposed to only focusing on our share of the pie.

 

27:23 Ruben

And, and that’s something that we’re really adamant about and, and we really are looking to do as we continue to grow. We really don’t care, um, too much about the bigger entities and, and, and the people that are just driven by profits. And, and by money we’re more in this for the long run and, and forgiving the consumer, that extra touch, that extra experience of, you know, why, like reminding them why they love cannabis and why they are even shopping for this in the first place. So just, you know, when when you shop delivered, you’re, you’re supporting a lot of local businesses, you’re really helping the community grow and, and you’re helping, you’re, you’re gonna get some of the best product that Massachusetts has to offer.

 

28:06 Eric

Love that. Absolutely.

 

28:08 Isaac

That’s

 

28:08 Eric

Awesome. Love that. Well, really appreciate your time, fellas, and, uh, this has been a great, a great podcast. Super excited to have you on and best of luck in, in Q4 and finishing out the year on a strong note and obviously into, uh, 2024.

 

28:23 Ruben

Absolutely. Thank you guys. Thank you Eric, Isaac, really appreciate your time, guys.

 

28:27 Eric

You know, Isaac, I think that was, uh, a perfect example of, of one of the main reasons why we started this podcast is, is highlighting, you know, newer operators and, um, different business models in the cannabis space. Learning and understanding the hurdles that they have, you know, why they chose that path, um, and, and what the next 12 months looks like for them. I think, you know, that was a great one, and especially highlighting Reuben and Eddie who are social equity applicants, um, and, and growing this business through boots on the ground and, and connecting with the local community.

 

29:00 Eric

It’s really cool to see.

 

29:02 Isaac

Yeah, absolutely. I think, um, you know, their, their core value of growing local and hoping not just themselves, but other members of their community is awesome. Um, and yeah, I mean, I think it’s a, it’s a very unique business model. Um, as I mentioned, it provides its own unique set of challenges, especially from like a, a customer acquisition perspective, but, um, you know, delivery, like we said earlier is not, is not going anywhere. So I think they’re, they’re in a good spot as long as they can continue to expand that. It was great to hear their story.

 

29:31 Eric

Yeah, absolutely. And excited to see what the next 12 months looks for them and, and, uh, you know, specifically Q4 of this year and, and how they close out the year.

 

29:40 Isaac

Yep, absolutely. And, uh, I look looking forward to the next one.

 

29:44 Eric

Absolutely, man. Thanks for your day.

 

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