cannabis-cbd-brands

Insurance for Cannabis and CBD Brands

Cannabis and CBD brands face unique exposures simply because of the intermediary role they play for consumers. Let’s discuss some of these risks and how to stay protected.

Leaders of cannabis companies face many challenges with their products, tracking them from seed-to-sale, protecting them with video surveillance, and operating under a long list of other rules and regulations. As a result, cannabis and CBD brands face unique risks that require strategic risk management. This post reviews how these businesses can stay protected.

Risks for Cannabis and CBD Brands

A cannabis dispensary could have many different products brands, including their strains. The consumers’ needs might include other products than what your greenhouse is producing, thus creating more opportunities for profit — but also more vulnerabilities. Here are a handful of risks we see cannabis and CBD brands face regularly.

Consumer Consumption

Due to growing complexities surrounding CBD and THC, a dispensary’s liability regarding consumption is very different from other businesses. Even though the product was not produced in your presence, your business’s risk is the same.

Employee Behavior

Employees’ accountability while they are at work, has risks and concerns in every business. Covering their worker needs and employment practices could harm your dispensary if you do not have the insurance to cover the human element of having employees daily.

Property Damage

Although cannabis and CBD brands might not use high-dollar equipment like cultivators or extractors, property damage is still a valid threat. Consider how a weekend fire or late-night vandalism would harm your business operations. Protecting your property is of utmost importance when your profit relies on it, regardless of whether it’s a point of sale (POS) system of office space.

Brand Reputation

Sometimes it seems that brands walk a tight line, avoiding negative headlines or legal issues that put a bad taste in consumers’ mouths. And for a good reason; damaged brand reputation is challenging to repair. Unfortunately, several situations can ding your cannabis or CBD brand’s report with society. An excellent approach is to color between the lines and create a safety net in case an issue does surface.

Legal Liability

When you have a retail space, the bubble of your brand starts at the sidewalk of your location. Protecting the retails space, brand, and products help guarantee your business’s health for years to come. Ensuring your business from the exterior to the interior is a great way to manage the cannabis industry’s liability. Consider the many “slip-and-fall” situations that snowballed into costly lawsuits, after all.

Related Insights